There’s been a lot of talk lately about the death of social media, but if you’re in the business of online marketing, it’s important to understand that social is still one of the best ways to attract an audience and engage with potential customers. Social media has become a vital part of any marketing strategy, and with good reason: businesses are seeing huge returns on their investment by using social media as part of their SEO efforts.
When it comes to online marketing, you can’t ignore social media
Social media is a powerful tool for any business. It’s an easy way to connect with customers, engage your audience and build your brand. When you use social media effectively, you can drive massive traffic to your website and increase conversions—all without having to spend money on ads!
But how do you use social media for SEO? And what strategies should you use? In this article, we’ll look at five ways that social media can improve your SEO results:
1. Social media drives traffic to your site
Social media is a great way to drive traffic to your site. Take the example of an article you write on a niche topic; if you share it on your social media channels, you’ll see engagement and shares from people who might not have otherwise visited your website or used any of your services. This can give you a boost in organic search rankings because Google sees that people are engaging with content about this specific topic more than other topics.
Social media also gives you access to new audiences and builds brand recognition for yourself or for the business as a whole. By creating engaging content that draws readers’ attention, you’re increasing the likelihood that they’ll visit other pages on your website or even make purchases through it—or even become customers at all!
2. It’s all about the backlinks
Backlinks are your site’s lifeblood, and they’re what search engines use to determine its ranking in SERPs. Your homepage carries a lot of weight; it’s the first page Google will see when you search for something related to your business or brand. But those internal links aren’t nearly as important as the ones pointing outwards—that is, links coming from other sites referring back to yours. This is how Google figures out how much value your content deserves, based on its position relative to other pages that link back to it on search results pages (SERPs).
Social media sites are not traditionally known for their high authority when it comes to SEO rankings—but if you can get some quality social media links from top-tier publications or well-trafficked blogs with a large following, they could make all the difference between being invisible in SERPs or ranking among the cream of the crop.
3. Social media helps you rank for keywords
Social media is a great way to get links. Links are important for SEO, and if you can get them from social networks like Facebook and Twitter, then that’s even better! If you’re in the middle of a big project or campaign and want to see how it’s going, then it may be useful for these platforms to rank for keywords relevant to your business. Even if you have no idea which keywords are relevant to your company or project, these tools will help you find them—and once they do (in addition to telling you), they’ll show you exactly how many people are searching those terms each month. It is very difficult to create an optimization strategy that gives good results. That is why it is best to hire an expert SEO agency from Sydney in order to save time and achieve the desired results faster.
4. Your audience is listening
Social media is a great way to find out what your audience wants. It’s important to listen not just to what they say, but also how they say it and why they are saying it that way. For example: If you hear someone complaining about a problem with your product or service on social media, don’t just ignore them! Take the time to respond and find out more information about their experience so that you can improve your products or services in the future.
5. When it comes to SEO, social is a no-brainer
In the social media age, it’s hard for a company to go without a digital presence. And when it comes to SEO, social is a no-brainer.
Social media can offer you several advantages over other types of marketing:
Increased traffic to your website: When you post content on Facebook, Twitter and LinkedIn (or any other popular platform), people are more likely to click through than they would be if they saw an ad or found your site through Google search results. 92% of customers who engage with brands on social media visit their websites within 24 hours.
Better ranking in organic search results: Search engines like Google use many factors when determining where websites will appear in search results—one major one being how often people link to specific pages from other sites or blogs they write themselves. So if you publish lots of quality content on different platforms and encourage others (especially influencers) who have audiences similar to yours to share it as well, then more people will see those links—and that means a higher ranking for your site overall!
So there you have it: five ways that social media can help your SEO results. If you’re looking to improve your SEO, a few simple changes to your strategy can make all the difference. Social media is one of the most effective ways to reach out to new audiences and get them engaged with your brand online. And if you’re doing it right, you’ll also be building backlinks from high-quality sites that Google likes seeing in their rankings! So get started today by signing up for an account on one or more social networks!