Your Instagram bio is going to be the first thing visitors see when they click on your feed, making it one of the sections that needs the most attention if you want to generate Instagram followers. In other words, you’re only a click away from making a stellar first impression. Following are a few tips that will help you write your Instagram bio and make an A++ initial impression.

Explain What You Do

Explain precisely what you do, what you’re passionate about and how you solve problems in a few words. For instance, think about how you would describe your business in 3 words? Add them to your Instagram bio. Also, be consistent when it comes to talking about yourself across all platforms. You could also consider calling out to your ideal, targeted audience, touching on their pain points, then presenting yourself as the solution to their problems says Chris Poole from

Make Your Business Name Searchable

Make sure to use a business name or personal name (if it’s relevant) in the ‘name’ field as you fill out your bio because, along with your username, it’s the only searchable term on Instagram. This will ensure that the name you use is one that your clients, prospects or community members will more than likely search for. You could also choose to use the “name” field to refer to a specific service you offer, your niche or specialty, giving people another way to find you.

Personality is a Plus

Provide people with a sense of your unique personality, using keywords and emojis to demonstrate what you’re passionate about. Don’t be afraid to have fun with it either. Get creative and use some humor, telling a story with your authentic voice which will help you stand out from the crowd. It’s also a good idea to come up with a branded hashtag, including it to motivate your community to get involved which will also help generate more Instagram followers. Also, if it’s relevant to your business, include your location. Having a personalized, high quality profile photo of yourself instead of your logo will also help establish the human connection that is so important on social media networks today.

Call to Action (CTA)

Because there’s only one place in your Instagram bio for a link, make sure that you choose the right one if you want to grow your Instagram followers. Some good CTA ideas can start with link text that reads “find out more about “________” now”, “read our latest blog post”, “shop everything now”, “download our free guide now”. Service-based businesses should also add their email address to their bios, making it easy for their targeted traffic to reach out to them. In addition, brick and mortar stores should include their opening hours and address.


Your Instagram bio doesn’t need to be static. Experiment with it until you find what works best for you which should be a bio that resonates with your target audience.

Using these tips, you should be able to create a great bio that generates a significant amount of relevant Instagram followers.

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