Search engines, social media, and more, are some of the channels (or web traffic sources) that you can get visitors for your small biz website. It will probably take a lot of hard work to bring in the traffic in the first place, and it will take up even more time and effort to continuously grow the traffic.
Tip 1: Start with creating a Google My Business listing, which is free of charge. This way, when people search your business brand name, your brand will show up. To create the My Business listing, you will have to fill in the information about your business including address, phone number, website URL, and more.
Tip 2: Create a blog. Run the blog side by side with your small biz website. You will need to come up with a content strategy for your blog, so you can regularly schedule to post on your blog. With a blog and the right keyword research strategy, you will eventually have a sustainable method to grow and capture Google organic search (i.e. SEO) traffic for your website. The keyword research is important because even when you write a blog article for a broader topic, you should still be able to aim for a few long tail keywords. With a blog, it can let you capture many searches through long tail keywords.
Tip 3: Post to social media. You may not be able to post on all the social media platforms/sites in the world, but you should be able to post on at least the few very popular social media sites where most people are on. Facebook, LinkedIn, Twitter, Instagram, and more, are those social media sites that you shouldn’t missed. On most of the social media, people use hashtags to search content. Make sure when you publish a new post, you are including the relevant hashtags for each post. The good thing about social media is that it makes the content much more shareable. When you share a post, the post gets the opportunities to be re-shared to other people’s friends and connections.
Tip 4: Launch a promotion, or give out some coupon codes from time to time. Create special landing pages for the promotion or events that are related to the use of the coupons. Think of the special landing pages as additions to your existing blog and small biz website. For the blog and the small biz website, you will aim more on the SEO side. For a special landing page, you should aim for conversions which can be capturing potential leads, or even converting a user into a purchased customer. Make sure the messaging, the contact form, or the purchase flow are good enough. When you aren’t sure, tweat the landing page through A/B testing methods (until you’re comfortably with the conversion rate of your page).
Tip 5: Install Google Analytics on your website in the first place. When you get enough visitors, start analyzing your traffic. You should be able to easily find out which are your most visited pages, which are your best channels/sources, the bounce rates of your best pages, the conversion rates of your landing pages, and more. From the data, you will make appropriate decisions on where on your website, blog, landing pages, or marketing strategy need any improvement.`