Netbase: The Experts on Social Media Tools

Netbase is a key player in artificial intelligence (AI) that’s used to measure the performance of any given business, online. The company is headquartered in Mountain View, California, and was founded in 2004. The company’s current Chairman and CEO is Peter Caswell. A variety of businesses are under their guidance that helps to shape how they conduct their business and learn about their customer’s attitudes and opinions. With this information, solid strategies are developed, and the social media tools continue to provide a value-added service. A small sampling of the types of industries that have benefited from Netbase’s services include:

  • Beauty
  • Fashion
  • Finance and financial services
  • Food, beverage, and hospitality
  • Luxury goods and services
  • Entertainment
  • Media
  • Retail
  • Travel and tourism

The Types of Social Media Tools and Services Offered by Netbase

Through the use of their social media tools, Netbase offers a variety of methods for its social listening efforts. Some technology that’s involved includes the following items:

  • Customer experience analysis
  • Social media analysis resources
  • Image and video analysis
  • Dashboards and reporting
  • Platform development
  • Application program interface (API)

Social media listening is extremely helpful in marketing. When customers and even your own company make a blog post, tweet, or any other mention of your company online, the AI used by Netbase will analyze the language. Emotions, branding, customer behaviors, hashtags, and more, are all instantly analyzed in real-time. If an item is of concern, Netbase can assist in assessing the situation and can advise you on the best practices associated with handling the matter.

Another unique benefit of social media tools and social listening is that they’re able to spot a change in the general attitude, opinion, and reputation of your business. This is especially helpful in crisis management. When each person knows their role in handling a crisis or one that’s on the horizon, the matter can be dealt with quickly and effectively. For some businesses, this can be as simple as a few bad reviews left on your company’s Yelp or Google profile. The worst thing a business can do is to show indifference or unresponsiveness. With the services that Netbase offers, you’ll have your finger on the pulse of your business at all times.

Many small business owners find it cost-prohibitive to either monitor their online reputation themselves or to hire a local vendor. With Netbase, you’ll receive the personalized attention that your business deserves, and you won’t have to pay a fortune. Many case studies from businesses of all sizes have been published by Netbase to show how the company has been able to help their business.

How Netbase Helps Grow the New Business

Another benefit of Netbase is their services that can help with the following items for the new business to establish an online presence:

  • Branding services
  • Online campaign performance
  • Customer acquisition
  • Customer service
  • Influencer marketing campaigns
  • Product Launches and more

One of the most important aspects of establishing an online identity for new business and its owners and managers is with online reputation management. A wild weekend or a single instance of a poor customer experience that’s disregarded by the business and its management can send a very poor message to your audience. With online reputation management, clients are kept in the know, and you’ll find earning their loyalty is much easier.

Check Out Netbase and Their Free Tools

Netbase offers case studies and customer testimonials on its website. A free demonstration of the service in action is also provided. Blog posts and tips provide a great deal of insight. Visit to learn more about Netbase and its social media tools.


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